We are The Fifth Business a digital marketing and automation company. We specialize in scaling small & medium-sized businesses to $1M in revenue by building digital assets and creating leverage through automated systems.
Our Founder
Hi, I’m Mike, the Founder of The Fifth Business and Events Hakuba.
Over the past seven years, I’ve lived my passion for skiing and the mountain lifestyle while building and managing businesses. I have owned and operated The Fifth Business, Events Hakuba, Hana Emi Café, and hotels and restaurants in the Hakuba Valley. I’ve had the privilege of helping thousands of visitors experience the beauty of Hakuba while sharing my love for the outdoors and the freedom it brings.
Skiing has always been central to my life. It represents freedom, adventure, and the ability to carve out a path on my terms. My passion for skiing has driven my approach to business: creating systems that give business owners the time and freedom to pursue what they love without being bogged down by day-to-day operations.
With the right systems, you don’t have to choose between business success and personal fulfillment. You can build a thriving business while living the life you’ve always dreamed of—whether skiing down a mountain or spending more time with family.
We drive growth for small and medium-sized businesses by optimizing digital assets and automating marketing strategies. Unlocking their full potential, we enhance efficiency, maximize results, and enable scalable success in competitive markets.