Great service can still get you 1-star reviews. As humans,we are wired to focus on what’s wrong — it’s a survival instinct. In hospitality, this means even minor issues can overshadow dozens of great moments. You could deliver 95% of the stay perfectly — but the 5% that slips? That’s what sticks. The good news:…
You work hard to ensure every guest has a great experience at your hotel. You deserve recognition for all that hard work. It seems like a losing battle. Often, your reviews don’t reflect the quality of service. You’re not alone! Many hoteliers find themselves wondering why their guests leave happy but don’t leave reviews. And…
You can’t sell to customers if they don’t know who you are. You started a business because you saw a need for your product, service, or expertise. There was a problem no one else was solving, and you had a better solution. But despite your knowledge and passion, it doesn’t matter how great your local…
Acquiring a new customer can be 5 to 25 times more expensive than keeping an existing one. As a small business owner, your ability to retain customers significantly impacts your bottom line. Increasing customer loyalty is crucial for sustained success and profitability. Customer retention is a critique of your ability to serve your customer’s needs….
インバウンドの顧客にとって、GoogleレビューやTripAdvisorの口コミは、レストランやホテル、観光施設を選ぶ際の重要な判断材料です。ポジティブなレビューに適切に返信することで信頼を向上させ、悪いレビューにも冷静で誠実な対応をすることでブランドのイメージを守ることができます。
SEO is not a luxury for small businesses—it’s a necessity. With over 5.6 billion Google searches every day, mastering Search Engine Optimization (SEO) is one of the most effective ways to ensure your business gets discovered. If your customers don’t know you exist, how can they buy from you? Most business problems can be solved…
訪日外国人旅行者（インバウンド）の増加に伴い、日本の中小企業にとってインバウンド集客は欠かせない戦略となっています。観光業界はもちろん、小売業や飲食業、ECサイトなど、多くの業種がこの市場を活用することで新たな収益源を確保できます。
Running a business can often feel like a double-edged sword—too small to scale effectively and too big to walk away. Many entrepreneurs find themselves trapped in a cycle of challenges, struggling to manage workload and growth potential. Leveraging key components, systems, and strategies that facilitate faster growth and enhance scalability and efficiency is the solution…
