You’re running front desk operations, reviewing spreadsheets, managing housekeeping schedules, and fielding guest complaints — sometimes all in a single afternoon. Being busy doesn’t mean you’re running your business well. Manual hotel operations often feel like the default mode for independent hotel owners. After all, it’s how many started: hands-on, lean, and frugal. But the…
In an age where most travel experiences are filtered through brand templates and app-based check-ins, independent hotels still hold something sacred: the ability to care deeply and personally. To surprise. To delight. To make someone feel remembered. But being thoughtful — consistently, across every stay — is hard. You can’t write every card by hand….
You can’t fix what you can’t see — and it’s costing you more than you think. In the hospitality industry, hotels face many unique challenges that can lead to costly blind spots. Hotel operations are like a well-choreographed dance — invisible when done right, but a full blown fire drill that when things go wrong….
Most hospitality hiccups don’t happen at check-in. They happen before the guest arrives. A request gets missed. A room isn’t prepped. A VIP guest walks in, and no one knows why they’re important. In my previous life as a project manager, I learned one simple truth: success happens before the project starts. Once the first…
Most independent hotels know the pain: a guest leaves happy… and never returns. Not because they didn’t love the experience — but because you didn’t stay top of mind. That’s where a CRM (Customer Relationship Management system) changes the game. The the best CRM for independent hotels helps you stay connected, drive repeat bookings, and…
訪日外国人観光客が年々増える中、日本の中小企業がインバウンド需要を取り込むチャンスはかつてないほど広がっています。問題は一つ——どうやって彼らに見つけてもらうか？このガイドでは、特別な専門知識がなくてもすぐに実行できる「ローカルSEO」と「英語マーケティング」の戦略を紹介します。 1. Google ビジネスプロフィールを最適化する 訪日観光客の多くがGoogle検索やGoogleマップで飲食店・お土産店・観光スポットを探しています。以下を確認してください： 2. 簡単な多言語Webページを作成する 英語が得意でなくても問題ありません。今は便利なAIツールで無料・簡単に翻訳可能です。 さらに、WordPressやSTUDIOなどの無料サイト作成プラットフォームを使えば、コードが書けなくても簡単に一枚ものの英語ページが作成できます。ChatGPTに頼めば、テキストの下書きや英語文案も自動生成可能。 たとえば「外国人観光客向けに英語で営業時間とアクセス方法を紹介して」と指示するだけで、自然な文章が出力されます。 最初は「1ページだけ」でも十分。まずは見つけてもらう場所をつくることが第一歩です。 3. 英語レビューの重要性と集め方 外国人観光客はレビューを重視します。レビューが多い店ほど安心感があります。 4. SNSで視覚に訴える「無言のストーリーテリング」を活用する SNSは、言葉よりも「印象」が大事。外国人観光客の目に留まる投稿は、短く、視覚的に美しく、物語性があります。 5. チャットGPTで英語マーケティングを時短！ 英語が苦手でも、ChatGPTを使えば英語キャッチコピーや説明文を簡単に作成可能です。 まとめ：まずは一歩、できることから始めよう 難しそうに思えるかもしれませんが、インバウンド対策は「英語が話せること」より「見つけてもらえる仕組み」が重要です。まずはGoogleビジネスプロフィールとレビュー対応から始めてみましょう。次に、SNSやWebページを少しずつ整えることで、外国人観光客の流れをつかめるようになります。 今できることから、一つずつ始めてみませんか？
Your competitors seem to have cracked the code. Hundreds of glowing reviews line their Google listings, while your hotel—despite offering excellent service—sits quietly with just a few. You’ve asked your team to remind guests. You’ve tried putting up a sign at the front desk. Sometimes it works. Usually, it doesn’t. It’s frustrating, especially because you…
The real guest experience starts after checkout! You already know the value of guest reviews. They boost your credibility, power your SEO, and directly impact bookings. But there’s a problem: your current guest follow up is inconsistent, clunky, or just too manual to scale. Here’s the good news: a smarter, psychology-backed guest follow-up system doesn’t…
Great service can still get you 1-star reviews. As humans,we are wired to focus on what’s wrong — it’s a survival instinct. In hospitality, this means even minor issues can overshadow dozens of great moments. You could deliver 95% of the stay perfectly — but the 5% that slips? That’s what sticks. The good news:…
You work hard to ensure every guest has a great experience at your hotel. You deserve recognition for all that hard work. It seems like a losing battle. Often, your reviews don’t reflect the quality of service. You’re not alone! Many hoteliers find themselves wondering why their guests leave happy but don’t leave reviews. And…
If you're putting out fires all day, you're not running a business — you're surviving one.
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