Last Updated: October 24, 2024

At The Fifth Business, we are committed to protecting your privacy and ensuring the security of your personal information. This privacy policy outlines how we collect, use, and safeguard your data when you visit our website, use our services, or interact with our digital marketing and automation tools. We comply with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

1. Information We Collect

We may collect and process the following types of personal information:

Personal Identifiable Information (PII): Name, email address, phone number, job title, company name, and any other information you provide when filling out forms on our website or using our services.
Usage Data: Information on how you interact with our website, such as IP address, browser type, time spent on the site, pages visited, and referring URLs.
Technical Data: This includes device type, operating system, and other technical information that helps us improve the user experience.
Marketing Data: Preferences in receiving marketing communications, campaign responses, and data collected through marketing automation tools.
Cookies and Tracking Technologies: We use cookies, beacons, tags, and similar technologies to collect information about your interaction with our website and emails.

2. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery: To provide, operate, and maintain our digital marketing and automation services, including customizing your experience.
Communication: To respond to your inquiries, provide customer support, and communicate about updates, services, and promotions.
Marketing and Automation: To send newsletters, promotional content, and personalized marketing messages, as law permits. You can opt out of these communications at any time.
Improvement of Services: To analyze usage patterns, enhance our website, and improve service quality.
Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our terms and conditions.

3. Legal Basis for Processing (Under GDPR)

We process your personal data based on the following legal grounds:

Consent: When you have given explicit consent for us to process your data for specific purposes (e.g., marketing communications).
Contractual Necessity: When processing is required to fulfill a contract you have entered into with us (e.g., providing digital marketing services).
Legitimate Interests: When processing is necessary for our legitimate business interests, provided it does not override your rights (e.g., improving our services, fraud prevention).
Legal Obligation: When processing is necessary to comply with legal requirements.

4. Sharing Your Information

We may share your personal data with third parties under the following circumstances:

Service Providers: We may share your data with third-party service providers who assist in delivering our services (e.g., cloud hosting, email marketing platforms). These providers are obligated to protect your data and use it only as directed by us.
Business Transfers: Your personal data may be transferred as part of a merger, acquisition, or asset sale.
Legal Requirements: We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders).

5. International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure that appropriate safeguards are in place to protect your data when transferred internationally, per GDPR requirements.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy or as required by law. Once data is no longer needed, we will securely delete or anonymize it.

7. Your Rights (Under GDPR)

Under the GDPR, you have certain rights regarding your data:

Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct inaccurate or incomplete data.
Right to Erasure: You can request that we delete your data under certain conditions.
Right to Restrict Processing: You can ask us to limit the processing of your data.
Right to Data Portability: You can request a copy of your data in a structured, commonly used, and machine-readable format.
Right to Object: You can object to processing your data in certain circumstances, such as direct marketing.
Right to Withdraw Consent: Where processing is based on your consent, you can withdraw that consent at any time.

To exercise any of these rights, please contact us at [Your Contact Email].

8. Security Measures

We take the security of your personal data seriously and implement industry-standard security measures to protect it from unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the Internet is entirely secure, and we cannot guarantee absolute security.

9. Cookies Policy

We use cookies to enhance your experience on our website. Cookies help us remember your preferences, analyze site traffic, and understand how you interact with our content. You can manage your cookie preferences through your browser settings.

10. Third-Party Links

Our website may contain links to third-party sites not operated by The Fifth Business. We are not responsible for the privacy practices of these sites, and we encourage you to review their privacy policies before providing any personal information.

11. Updates to This Privacy Policy

We may update this privacy policy occasionally to reflect changes in our practices or legal requirements. We will notify you of any significant updates through our website or other communication channels. Please review this policy periodically to stay informed of how we protect your data.

12. Contact Us

If you have any questions or concerns about this privacy policy or our data practices, please contact us at:

The Fifth Business
Email: info@thefifthbusiness.io
Address: 10284 Hakuba Japan, 399-9301